Archive for September, 2004

Item-Level Tagging: When?

Thursday, September 30th, 2004

A CNET article, keyed to EPCglobal’s conference in Baltimore this week, speculates on the future schedule for of item-level tagging: “Privacy questions arise as RFID hits stores”

But I’m including this largely as an example of mediocre reporting. One development cited, a mandated deadline of 2007 for tagging of pharmaceuticals, is fairly old news. And while the article notes that:

“Retailers don’t have such a mandate but are tip-toeing that direction anyway. A Wal-Mart store in Dallas is already selling Hewlett-Packard printers and scanners with RFID tags on their boxes, said Elizabeth Board, executive director of the public policy steering committee for EPCglobal, organizer of the EPCglobal U.S. Conference 2004 trade show…

this is presumably directly related to the Wal-Mart case/pallet tagging mandate: for objects as large as printers, an item is a case. And post-purchase privacy implications of that aren’t much of an issue, since the tag will presumably be on the to-be-discarded box (and it’s not like people habitually wander around carring HP printers). So, no real surprises here…

EPCglobal, on RFID and consumers

Wednesday, September 22nd, 2004

EPCglobal has posted a new page for consumer information on RFID: http://www.epcglobalinc.org/consumer/index.html

The last Q/A is not going to pass the sniff test:

“Can I throw the tag away once I buy the product?
Yes. YOU MAY throw it away as you would any other label or tag once you buy the product. Products with an RFID tag ARE NOT tracked outside of the store where you bought them. They do not contain any information regarding you or what you bought. They are only used by the store and the manufacturer of the product.”

But how can EPCglobal make these claims? Whether or not tags are tracked (for various values of “track”) is out of their control (and projects like the Sorting Door aim to do exactly that), and if, as we would all expect, EPCs embed GTINs, anyone who reads a tag will know what you’ve bought… the object will self-identify.