The Red Herring has an article, “RFID costs stagger would-be users,” that contains yet another mention that RFIDs will be the (eventual) demise of the bar code:
Others have followed suit. The U.S. Department of Defense will require its suppliers to use RFID tags on many items by 2005, and U.K. retail giant Tesco, with 2,200 stores worldwide and $52 billion in sales, will use RFID tags on nonfood cases at its distribution centers beginning in April 2004. Because of these mandates, RFID tags will completely replace bar codes by 2023 at the latest, predicts New Jersey-based telecommunications research firm Insight Research.
Let me be skeptical. Firstly, I don’t think we’ll ever see 100% of bar coded products tagged with RFIDs (and we still don’t have 100% of products bar coded, for that matter). And unlike bar coding, RFID tagging is more of an “all or nothing” proposition: if you wheel a shopping cart full of items past a reader, and it records 50 items and totals them up, would you have any clue how many untagged things are lurking in that heap? (For that matter, how many tagged items failed to be read, for any of a variety of reasons?) Our skeptical whitepaper talks about this in some more detail.
But I suspect that RFIDs and UPC (or GTIN, really) bar codes will be far more complementary. Since the marginal cost of putting a bar code on a product or package is effectively zero (just an element of package design), they’ll be there so long as there’s any appreciable number of non-RFID-using retailers out there.
For that matter, what about end-consumers, who shouldn’t be expected to be able to read RFIDs (though end-consumer readers might be an interesting future market), but who can and do read UPCs (the decimal notation) for various reasons? And clerks… when that RFID is disabled or destroyed, there needs to be a human-readable code as back-up.
Much of the proposed end-consumer value of RFID, e.g., in aiding in recycling, or determining potential drug interactions, is addressable through use of the non-unique GTIN. And that print bar code is guaranteed not to be obliterated at point of sale, while RFIDs may end up being killed at point of sale, in response to consumer concerns re privacy.
I’d be happy to make a bet with the analysts at Insight Research that a visit to the Wal*Mart of 2023 will turn up at least as many bar codes as RFID tags, though we might have to take it to Long Bets.